Our ‘’Francogrec’’ journey throughout the years sailing in an olive oil sea
Our ancestor Jacques Nicolas Potou traveler, cultivator and merchant of olive oil and wine from Poitier in France, arrived in Greece in the first half of the 19th century after a few-years stay in Marseille. He settled in Sifnos Island in the Aegean where his family grew along with the cultivation of olives and wine production. My grandfather, Constantin Potou, was his descendant. The french family united with my mother’s, Evridiki Makri, greek family at Kalamata region in Messinia, with extensive family tradition in the cultivation of koroneiki variety olives and Kalamata olives.
We, their descendants, live in modern Athens and loyally continue the longstanding tradition. Our family’s deep knowledge of cultivation, the unique ability to create delicious flavors from the pure and generous greek nature, our immense respect towards nature and our scientific knowledge and modern technology literacy form the thread uniting our greek and french origin. Our intention is to bring out only the purest of what this blessed land generously offers us, our own Greece, and spread that to the other unforgettable home France and to the rest of the world. We are the third generation of olive oil producers and are grateful to our Greek and French ancestors, but foremost we are delighted to share with you all our valued products in an unforgettable culinary journey.
Constantin and Areti
P o t o u
Our philosophy is the greek philosophy of life and lies in the triadic relationship: I am – forward thinking - innovative with respect to the human and nature.
Constantin Potou group of companies produces, selects, standardizes with its own specifications, controlling the entire development, collection, transportation and product standardization process. All these are performed with the ultimate ethics, respect towards the product, nature and the environment as well as with social sensitivity to the human factor.
Constantin & Areti Potou
Constantin Potou, a Chemical Engineer, producer and connoisseur, and Areti Potou, a connoisseur, quality control specialist with Sociology studies background, are the people who with their love, passion and scientific knowledge have collected the purest traditional Greek products and offer them to you openhandedly.
Our logo and our branding in general were designed having two basic concepts in mind. First, we wanted to reflect our family’s history and its passage from France to Greece and the return back to its origins. Our brand name itself “Constantin Potou” has a French aura which was depicted by a strong yet elegant typography with rich character. The Greek essence is added by the fine use of the decorative flowers that can be met in ancient Greek pottery. All graphic elements were carefully combined providing an elegant logo with respect to both cultural backgrounds.
Second, we needed our branding to represent our true passion and respect for gourmet Greek products of the finest quality, as well as the expertise we have gained on olive oil production and olive tree care. Our tagline “Pure Fine Selections” encapsulates exactly this; that all Constantin Potou products have been attentively selected to represent only the best of Greek produce. This expertise and love for the utmost quality and healthy living has deep roots originating from 1836.
The packaging concept inspiration came from the pottery art and color use in ancient Greece. Specifically the inspiration arose from the decorative flower-like patterns that were used around erythromorfa (basic color red) or melanomorfa (basic color black) pottery utensils used to store liquids such as olive oil or wine in ancient Greece. On the pottery craft these patterns were often met surrounding elaborate painting compositions such as depictions of everyday life, festivity or mythological scenes.
Colors played a great role in ancient Greek pottery and sculpture so we felt that the use of specific colors would be the carrier of our Greek identity as well. According to Aristotle all “simple” colors resulted from the gradation of light ranging from white (lefko) to intermediate shades of yellow (xantho) to red (pyr) and finally reaching darkness (melan). These four were also the basic colors in ancient Greek art used from statues to frescos; their mix resulted in new colors which expanded the color range used in painting and decoration.
Each one of our products’ labeling has a distinct pattern surrounding the packaging in different color and shape combinations. Having a closer look you can notice that elements of our logo’s flower can be met in every packaging pattern. Each one of them has its own character and identity, but all of them are harmonically combined.